In a busy European station, Coke Zero launched an amazing campaign to engage customers with the recently launched Bond movie theme. Through a soda vending machine, customers were given a chance to win exclusive tickets to the premiere of Skyfall. All they had to do was reach platform 6 in 70 seconds...Bond Style. Live stunts were beautifully executed to give customers the real bond experience! Check out the video.
This B2C example of customer engagement can also be translated into a B2B context. Just because it’s business it doesn't have to be serious. Business customers need not necessarily have a sales spiel or a marketing campaign, it could be a story, a business success story.
This B2C example of customer engagement can also be translated into a B2B context. Just because it’s business it doesn't have to be serious. Business customers need not necessarily have a sales spiel or a marketing campaign, it could be a story, a business success story.
Here’s how a business idea, product or service can become viral in a business market space?
- Be authentic or real. Brand identity is the most important aspect and should be maintained for affinity to build.
- Distribute captivating and creative content through online and offline platforms to create the buzz.
- Tell a story, play with emotions (of business needs), make business buyers ask questions or question them.
- Add value by providing them with a space to experience the essence of your brand (as in the example of the video of Coke Zero).
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